Description:
One constant between physical stores and the online channel is the critical importance of stock availability. With many online stores carrying less inventory than their traditional brick-and-mortar counterparts brands need to monitor the extent of online availability and consider how shoppers react to missing products when they collaborate with their retail partner.
Download our webinar presentation and listen to the recording by filling out the form on the right. During the webinar IE Business School Professor Daniel Corsten along with Clavis Insight’s Americas Director of Customer Success, Heather Kaplan, and University of New Hampshire's Professor, Tom Gruen, covered:
- Important insights of a pioneering, industry-sponsored research study on online availability in selected non-food categories
- How online out-of-stocks impact in-store purchasing decisions
- How to design analytics programs to monitor online channel availability
- How to design and execute location based analytics programs to track online channel availability at click-and-collect and same day-delivery locations
- How to utilize analytics with retail partners to proactively manage online channel availability
Speakers:
Daniel Corsten is an renowned author, speaker and consultant on consumer goods and retail. Before joining the top-ranked IE Business School in Madrid, he researched and taught at London Business School, the Wharton School at University of Pennsylvania and INSEAD. Over the past two decades, Daniel has applied his research with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever where his research has helped increase availability, impulse buying and in-store conversion.
Heather Kaplan is Customer Success Director, Americas for Clavis Insight helping customers maximize the business value they get from the company’s unique data and analytics. Kaplan has previously held senior customer-facing roles in consumer goods research and analytics leaders such as Nielsen and IRI along with Slice Intelligence, an eCommerce marketing research company.
Tom Gruen is Professor of Marketing at University of New Hampshire in the US, where he is Chair of the Marketing Department at the Peter T. Paul College of Business. His research focuses on the management of customer relationships, including retail out-of-stocks, category management, sales and marketing outsourcing, and customer-to-customer value creation.
