Steering Consumers from Interest to Consideration, and Conversion via the Online Channel
In theory, digital advertising and social media can deliver ready-to-buy consumers direct to your product landing pages in online retailers. However, your campaigns will only produce incremental revenue if your products are not setup correctly, and ready for sale in the relevant online stores.
To capitalise on paid and earned consumer interest, brand owners and manufacturers need to ensure their products and product content are fully retailer ready. Listen as ChannelSight’s Niall O’Gorman and Clavis Insight’s Gael Peigne cover how to ensure:
- There is a fast and easy path to purchase, ideally no more than three steps
- The right assortment of products is available in key online retailers
- Information about your products is accurate, complete and properly presented
- You have an analytics program in place to monitor your online retail store presence
To download the full presentation slides, please fill out the form on the right.
As Chief Commercial Officer and Co-Founder of ChannelSight, Niall has over 20 years’ experience in the ecommerce world. Having delivered and executed global e-commerce, e-support, channel leads, rich content syndication and digital marketing strategies for brands like Gateway, Iomega, CNET and most recently Mondelez, Niall is a fearless navigator and a recognised thought leader, trusted mentor and informal adviser to multiple tech startups in Ireland and Switzerland. With large brand clients across 48 markets and recognised as a Cool Vendor in Digital Commerce Marketing by Gartner, ChannelSight is on a mission to make the world instantly shoppable through their innovative Buy Now technology.
Gael Peigné is Europe Consulting Director at Clavis Insight, based in our Paris, France office. He has more than 15 years’ experience in retail analytics and consulting, both as a provider and consumer of insights. Before joining Clavis, Gael was Global Customer Development Director at the spirts and distilled drinks supplier Pernod Ricard. He also spent over five years with The Nielsen Company where he focused on analytics, and category management services and solutions.