Description:
In the absence of physical product, high quality Content is essential to drive consideration and conversion in the digital channel. From punchy, pertinent product descriptions, to images that work on mobile devices, what are the key first-steps brands and retailers need to consider if they are to engage the fast-growing crowd of online consumers.
During this on-demand webinar, speakers will discuss:
- The central importance of content and product information pages in the eCommerce channel
- How to create and manage engaging product detail pages, including consumer generated content
- What are the KPIs needed to understand and evolve the effectiveness of your content, so it drives engagement, conversion and sales
To watch the on-demand webinar, please click the video please. Please download the slides by filling out the form on the right.
Danny Silverman leads product and corporate marketing at Clavis Insight. He is an established industry thought leader with over 14 years of experience helping CPG/FMCG brands grow online presence and sales. Prior to joining Clavis Insight, he led the Sales Strategy & Support practice at Catapult eCommerce. Before that, he spent eight years at Johnson & Johnson where he was responsible for spearheading J&J’s eCommerce strategy and capability.
Declan Carolan, is Co-Chair, ECR Community & General Manager, ECR Ireland. ECR Community is a group of 20 ECR National Initiatives with a combined membership of over 1800 retailers, manufacturers and service providers predominantly in the FMCG grocery sector. ECR is a flagship for collaboration and for advancing new ways for trading partners to work together with particular focus on collaborative demand & supply side activities.
Daniel Corsten is an renowned author, speaker and consultant on consumer goods and retail. Before joining the top-ranked IE Business School in Madrid, he researched and taught at London Business School, the Wharton School at University of Pennsylvania and INSEAD. Over the past two decades, Daniel has applied his research with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever where his research has helped increase availability, impulse buying and in-store conversion.
