Efficient Consumer Response (ECR) the joint trade and industry body working towards making the grocery sector more responsive to consumer demand, is running a series of webinars on category management for the online channel.

Together with Clavis Insight and guest speakers the webinars will explore the significant changes that make category management for the online channel radically different to what we know today.

 

On-Demand WebinarNow You See It, Now You Don't: The Impact of Online Channel Availability on Consumer Behaviour and Sales

One constant between physical stores and the online channel is the critical importance of stock availability.  With many online stores carrying less inventory than their traditional brick-and-mortar counterparts brands need to monitor the extent of online availability and consider how shoppers react to missing products when they collaborate with their retail partner.

To listen to this on-demand recording and download the slides, please click here.

 

 

On-Demand Webinar: Content, Consideration and Online Consumers - How to Drive Conversion in the eCommerce Channel?

In the absence of physical product, high quality Content is essential to drive consideration and conversion in the digital channel. From punchy, pertinent product descriptions, to images that work on mobile devices, what are the key first-steps brands and retailers need to consider if they are to engage the fast-growing crowd of online consumers.

To listen to this on-demand recording and download the slides, please click here.

 

On-Demand Webinar:  Tomorrow's Category Management Today: How do Brands Achieve their Goals in eCommerce, a World Without Planograms and Shelves?

In an increasingly online and omni channel world, brands and retailers need to rethink their approach to category management. With online retailing, there is no planned and stacked to draw in shoppers. Success is less about the shelf space a brand consumers, but the strength of its content, how it performs for online store search, and how it engages consumers across multiple channels. The aim of this webinar is to bring participants up to speed on the latest changes in this vital area.

To listen to this on-demand recording and download the slides, please click here.

 

Web: www.ecr-community.org

 

Some our speakers include:

Declan
Co-Chair, ECR Ireland

Declan Carolan

Declan Carolan, is Co-Chair, ECR Community & General Manager, ECR Ireland. ECR Community is a group of 20 ECR National Initiatives with a combined membership of over 1800 retailers, manufacturers and service providers predominantly in the FMCG grocery sector.  ECR is a flagship for collaboration and for advancing new ways for trading partners to work together with particular focus on collaborative demand & supply side activities.

Head of Product and Corporate Marketing

Danny Silverman

Danny Silverman leads product and corporate marketing at Clavis Insight. He is an established industry thought leader with over 14 years of experience helping CPG/FMCG brands grow online presence and sales. Prior to joining Clavis Insight, he led the Sales Strategy & Support practice at Catapult eCommerce. Before that, he spent eight years at Johnson & Johnson where he was responsible for spearheading J&J’s eCommerce strategy and capability.

Daniel Corsten
Professor, IE Business School

Daniel Corsten

Daniel Corsten is an renowned author, speaker and consultant on consumer goods and retail. Before joining the top-ranked IE Business School in Madrid, he researched and taught at London Business School, the Wharton School at University of Pennsylvania and INSEAD. Over the past two decades, Daniel has applied his research with Fortune 500 companies such as Danone, Metro, Migros, Nestle, Procter & Gamble, and Unilever where his research has helped increase availability, impulse buying and in-store conversion.