The move to digital commerce represents a significant challenge for the fragrance and beauty category. This is particularly true for perfume brands, whose business is reliant on direct engagement between consumers and their products in physical stores.

In this 2-minute video from the 2017 Clavis Insight eCommerce Accelerator Summit, Coty tells the story of how they bridged the gap. Working with Clavis, the brand was able to quickly understand what it needed to do to improve product page detail in eCommerce retailers such as Boots.com and Theperfumeshop.com, and ultimately grow its online business by 40%.

Coty, Winning the PDP, Clavis Insight eCommerce Summit 2017 by Lucie Dessarts and Ruana Di Marco

To watch the full video click here.

 

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