Amazon's importance as a sales and marketing platform for consumer goods brands can't be understated. Even shoppers who have no intention of actually buying anything from Amazon are still visiting the site in order to learn more about products, compare prices, or read customer reviews. To succeed, brands must understand the best practices which bring shopper traffic to Amazon product detail pages and then impact an eventual sales.
Download Clavis Insight and One Click Retail’s newest joint white paper,Turning Amazon Traffic into Amazon Sales, to learn the key levers to pull in order to drive traffic to your Amazon product detail page and convert that traffic in to sales. Read the white paper and learn:
- The importance of traffic as a metric to gauge eCommerce performance
- The differences in search patterns between Amazon and Google
- Best practices to create product detail page content which drive traffic and encourage sales
- How to combat 3P sellers
- eCommerce KPI trends for key consumer goods categories on Amazon.com and Amazon.uk
Fill out the form on the right to download your copy.