The influence of the online channel for consumer electronic and household appliance brands is even greater than implied by pure sales figures. In the UK for example, were a whopping 34 percent of consumer electronics sales take place online (Euromonitor), another 34 per cent of sales in physical stores are directly.
Standing out in a crowded market is a challenge consumer electronics and household appliance manufacturers meet every day. However, online the emphasis needs to be a little different in order to take advantage of all the merchandising tools and options – content, online store search, video, images, user generated ratings & reviews, promotions and more – available in the channel.
Download our newest white paper, Going with the Flow – Adapting Your Consumer Electronics Merchandising Strategy for eCommerce Expansion, to learn the best practices to drive online channel conversions by optimising your brands’ presence on major online retail stores